Create a coordinated nine-image burger-and-snack campaign with an original deep-teal, marigold, and cream visual identity.
Retain the reference’s energetic fast-food storytelling, but use new compositions, typography, copy, and angular paper graphics. Do not reproduce its red swirls, mascot, logos, contact strip, or layouts.
OPTIONAL CAMPAIGN INPUTS
• Food and product photographs: [Optional; identify matching designs]
• Confirmed dish names and ingredients: [Optional]
• Restaurant photograph: [Optional]
• Vehicle or takeaway packaging photograph for design 8: [Optional]
• Verified promotional or delivery details: [Optional]
• Approved replacement copy: [Optional]
• Approved campaign image: [Optional]
• Artwork language: [English by default]
AUTOMATIC FOOD HANDLING
Use supplied photographs first. Preserve actual bread, fillings, ingredient layers, patty count, portions, vessels, colors, and packaging structure.
If photographs are absent, use written details. Otherwise use the fictional defaults below.
Do not add ingredients to supplied dishes based on assumptions. Do not infer dietary status, flavor, preparation method, or ingredient quality.
Remove brand names, logos, websites, social handles, QR codes, platform marks, watermarks, and designer credits.
Do not invent prices, discounts, offers, restaurant locations, opening hours, contact information, meal availability, delivery service, speed promises, nutrition, certifications, or awards.
Treat blank fields and unchanged placeholders as absent.
FICTIONAL DEFAULTS
Design 1:
Sesame-bun single beef burger with cheddar, lettuce, tomato, red onion, pickles, and modest sauce.
Design 2:
Three breaded onion rings with irregular golden coating.
Design 3:
Single-patty cheeseburger with lettuce, tomato, and pickles; plain fries in a cream carton; iced cola in a clear glass. This is a fictional styling arrangement, not a verified meal offer.
Design 4:
Double beef cheeseburger with two cheddar slices, lettuce, tomato, pickles, and sesame bun.
Design 5:
Fries with cheddar sauce, small bacon pieces, and modest chopped spring onion in a cream oval dish.
Design 6:
Single beef cheeseburger with sesame bun, cheddar, pickles, onion, and modest sauce.
Designs 7 and 9:
Single beef cheeseburger with lettuce, tomato, cheddar, pickles, and sesame bun.
Design 8:
Original illustrated cream city bicycle with a deep-teal carrier box and an apricot takeaway bag.
When only one burger is supplied, use that burger consistently in all suitable designs. Do not turn it into a double burger or invent variants. Use supplied sides in matching slots and clearly fictional defaults only for missing categories.
GLOBAL PALETTE
• Deep teal #123E3A
• Marigold #F2B544
• Cream #FFF1D6
• Burnt orange #C65B32
• Charcoal #202522
Preserve supplied product colors. Apply the campaign palette to backgrounds, paper shapes, typography, trays, and graphic accents.
TYPOGRAPHY
Use one heavy condensed sans-serif family for headlines and a complementary regular sans-serif for supporting copy.
Keep headlines concise, bold, and generally left aligned. Use cream on teal, teal on cream or marigold, and marigold selectively for emphasis.
Maintain approximately 7% safe margins.
GRAPHIC SYSTEM
Use angular torn-paper rectangles, folded-paper platforms, diagonal caption panels, small rectangular tabs, corner brackets, and restrained short accent marks.
Keep paper surfaces matte, with modest thickness and believable shadows where dimensional. Some shapes are deliberately flat overlays.
Do not use red circular swirls, copied doodles, mascots, repeated circular motion lines, logo placeholders, contact strips, footer bars, or CTA buttons.
PHOTOGRAPHIC SYSTEM
Use believable food photography rather than glossy rendered food. Maintain broad upper-left or rear-left diffused light, subtle front bounce, realistic contact shadows, and restrained highlights.
Keep ingredients supported, meat irregular, bread naturally compressed, cheese attached, and sauce modest. Avoid exploded stacks, identical garnishes, perfect repeated crumbs, and excessive steam.
Use 70–100mm product perspectives. Apply moderate depth of field: important food surfaces are clear, with natural falloff toward rear layers and backgrounds. No uniform microscopic sharpness.
No added grain, HDR halos, plastic textures, neon saturation, artificial glow, or aggressive clarity.
CONSISTENCY WORKFLOW
Generate design 1 first. Use its approved palette, typography, burger treatment, paper graphics, light direction, and contrast as references for subsequent designs.
Continue using original supplied food photographs for identity. Reuse the same approved burger depiction where appropriate, preserving its bun, filling, and patty count.
Keep headline weights, margins, paper-edge treatment, marigold tone, and shadows consistent. Maintain composition variety across hero food, overhead sides, tabletop photography, macro crop, and illustration.
NUMBERED DESIGN BRIEFS
1. MEET YOUR NEXT CRAVING
Deep-teal background. Large diagonal marigold torn-paper rectangle with an offset cream edge.
Place the burger slightly right of center at filling height. Add three tiny cream angular marks.
Headline:
“MEET YOUR
NEXT CRAVING.”
Use cream, with “CRAVING” marigold.
Supporting line:
“A little lunch excitement.”
Camera direction: 85mm around f/5.6, rear-left diffused light.
2. A LITTLE CRUNCH
Cream background with a broad teal diagonal band.
Arrange three onion rings on a low marigold folded-paper platform: one leaning securely against a raised edge, two resting below. Add one burnt-orange square at upper right.
Headline:
“A LITTLE
CRUNCH.”
Supporting line:
“Make room on the table.”
Use teal and charcoal type. Camera direction: 100mm around f/5.6, upper-left diffusion.
3. BRING THE WHOLE MOOD
Marigold background with a teal angled panel across the lower half.
Place a burger front-left, fries behind-right, and iced drink farther back near center, all on a shallow cream tray. Add a narrow burnt-orange strip behind the drink.
Headline:
“BRING THE
WHOLE MOOD.”
Supporting line:
“Your kind of lunch moment.”
Use teal type. Do not add a price or imply a confirmed meal deal.
Camera direction: 70mm around f/7.1.
4. BUILT FOR A BIGGER BITE
Teal background with cream paper panels entering from opposite corners.
Place the double burger at lower right, upright on a small marigold tray. If a supplied burger differs, preserve its actual construction.
Headline:
“BUILT FOR
A BIGGER
BITE.”
Use cream with the final line marigold.
Supporting line:
“Take a moment. Dig in.”
Add a narrow burnt-orange underline and small marigold rectangle.
Camera direction: 85mm around f/5.6.
5. MAKE SOME ROOM
Cream background with a marigold rectangle entering from upper right.
Photograph the oval loaded-fries dish overhead, placed diagonally across the middle. Add a small teal paper placemat beneath its lower-left edge.
Headline:
“MAKE
SOME ROOM.”
Supporting line:
“For the side you came back for.”
Use teal and charcoal.
Camera direction: 70mm overhead around f/7.1.
6. CLOSER TO THE CRAVING
Marigold background. Close burger crop fills the lower two-thirds and extends beyond the right and bottom edges.
Add one teal square behind the upper-left food edge and a fine cream corner bracket near top.
Headline:
“CLOSER TO
THE CRAVING.”
No supporting line.
Camera direction: 100mm around f/5.6, with natural focus falloff through the fillings.
7. TONIGHT’S LITTLE DETOUR
Upper 75%: photographic burger on a small cream plate over a warm wooden restaurant table. Keep lamps and a second empty plate softly resolved behind.
Lower quarter: deep-teal diagonal caption panel with a narrow marigold edge.
Headline:
“TONIGHT’S
LITTLE DETOUR.”
Supporting line:
“Make a moment of it.”
Use cream type. Do not add an offer or discount.
Camera direction: 85mm around f/4.5, soft window-style key and warm background practicals.
8. A LITTLE JOURNEY
Create a polished flat editorial illustration on cream.
Place a cream city bicycle in side view across the lower half, supported by its kickstand, with a teal rear carrier box and apricot takeaway bag.
Add a broad marigold zigzag path behind and one small burnt-orange decorative location pin.
Headline:
“A LITTLE
JOURNEY.”
Supporting line:
“A moment worth making.”
Use teal type. This is a conceptual illustration, not a delivery-service claim.
9. WEEKEND ON YOUR MIND
Teal background. Large photographic burger crop occupies the right two-thirds, extending beyond the right and lower edges.
At left, use a tall marigold strip with the headline rotated 90 degrees counterclockwise:
“WEEKEND MOOD”
Add a cream paper tab:
“Make room for a bite.”
Use teal lettering. Do not add opening hours or availability claims.
Camera direction: 85–100mm around f/5.6.
FINAL OUTPUT REQUIREMENTS
Generate 9 separate finished images, one per numbered brief. Each image must have its own complete canvas. Do not combine them into a collage, grid, contact sheet, or multi-panel image.
Use consistent 4:5 portrait canvases.
If generation requires individual calls, generate sequentially using the same approved campaign references and original supplied food photographs.
Preserve all numbered compositions, exact copy, food assignments, palette, and factual restrictions. Exclude presentation-sheet gutters, rounded outer contact-sheet frames, reference branding, prices, contact strips, and platform logos.
Check ingredient accuracy, patty count, physical support, natural food texture, readable type, consistent paper graphics, coherent shadows, and the absence of unsupported claims before completing each image.
