Create a coordinated nine-image fried-chicken social media campaign.
CREATIVE OBJECTIVE
Preserve the reference’s bold appetite appeal, crisp food textures, sticky glaze, expressive close-ups, and playful conceptual advertising.
Create new compositions, copy, typography, and visual metaphors.
Keep the food dominant and the campaign energetic.
Do not replace its appetite-focused character with quiet luxury minimalism.
OUTPUT
Generate 9 separate finished images, one per numbered brief.
Each image must have its own complete 4:5 portrait canvas.
Do not combine them into a collage, grid, contact sheet, or multi-panel image.
If necessary, generate the images sequentially.
Deliver finished flat artworks without presentation gutters, screens, software interfaces, frames, or surrounding rooms.
OPTIONAL INPUTS
• Food photographs
• Confirmed dish names and ingredients
• Sauce photographs and confirmed descriptions
• Personal photographs
• Packaging photographs
• Approved replacement copy
• Approved brand assets
Treat blank fields as absent. Never print placeholders.
FOOD ACCURACY
Use supplied photographs first, confirmed written descriptions second, fictional defaults third.
Preserve actual cuts, portion appearance, breading, glaze color, garnishes, ingredients, vessels, and packaging geometry.
Do not add sesame, spring onion, sauce, cheese, or other ingredients to supplied dishes unless confirmed.
Fictional fallback food:
Irregular crisp fried-chicken wings and boneless pieces, with a restrained red-brown glaze, sesame seeds, and sliced spring onion.
Use the appropriate cut for each composition.
Do not infer or invent dietary status, regional authenticity, spice level, ingredient quality, nutrition, or cooking claims.
PEOPLE
Preserve supplied identities, ages, facial features, skin tones, hairstyles, and body proportions.
Otherwise use the original adults described below.
Keep hands, grips, facial expressions, and food scale natural.
Avoid cultural costumes used merely as decorative shorthand.
VISUAL IDENTITY
Cherry red: #B92F36
Pale apricot: #F4C6A2
Warm cream: #FFF2DE
Dark cocoa: #38251F
Use warm color contrast to complement golden crust and red-brown glaze.
Preserve supplied food colors.
Alternate dominant backgrounds for variety without changing the campaign identity.
TYPOGRAPHY
Broad extra-bold sans-serif headlines with confident spacing.
Short handwritten accents in selected designs only.
Clean regular sans-serif supporting text.
Approximately 6% safe margins.
Strong hierarchy and exact readable wording.
Avoid copying the reference’s narrow condensed headline, orange-only backgrounds, logo placement, or exact layouts.
PHOTOGRAPHIC DIRECTION
Professional full-frame food photography.
Standard food:
70–85mm lens, approximately f/8, ISO 100, 1/160 second.
Food details:
100–105mm macro lens, approximately f/8, ISO 100, 1/160–1/200 second.
People:
50–85mm lens, f/5.6, ISO 100–200, 1/200 second.
Overhead:
50mm lens, f/8, camera parallel to the tabletop.
White balance near 5200K, adjusted to actual lighting.
LIGHTING
Large diffused side-back key to reveal crust and glaze.
Gentle frontal white bounce for shadow detail.
Black flags to retain shape.
Control reflections rather than making every surface glossy.
REALISTIC FINISH
Breading must look irregular and porous, with darker crevices and softer small details.
Glaze creates localized highlights, not a smooth plastic shell.
Keep main food planes clearly resolved, with gradual softness through depth.
Hands and skin remain natural.
Bowls, trays, packaging, and utensils use correct perspective.
Sauce follows gravity, with plausible thickness and contact.
Suspended food appears only in the intentional composite of design 1.
Avoid razor-sharp crumbs, HDR halos, etched fibers, exaggerated pores, plastic skin, cloned food pieces, excessive gloss, fake steam, blanket grain, and global blur.
COPY AND CLAIMS
Use only the exact English copy below.
No invented brand names, prices, discounts, contact information, dates, certifications, heat ratings, popularity claims, dietary claims, logos, QR codes, or watermarks.
DESIGN 1 — CRUNCH IN MOTION
Cherry-red background.
Three chicken wings form a diagonal arc from lower left to upper right, intentionally suspended as an advertising composite. Match light and perspective.
Warm-cream headline at upper left:
“BIG
CRUNCH
ENERGY.”
One wing may overlap the edge of the final word without impairing readability.
Supporting copy:
“Make room for the next bite.”
Few small crumbs close to the food.
Pale-apricot accents.
Camera character: Canon EOS R5, 85mm, f/8.
DESIGN 2 — A LITTLE EXTRA SAUCE
Pale-apricot background.
Original adult East Asian man with short dark hair and a plain cream casual shirt, unless a personal photograph is supplied.
Waist-up portrait slightly right of center, looking toward a dark-cocoa bowl of chicken on the table.
He pours a modest continuous ribbon of sauce from a small ceramic jug onto one piece. Physically connected pour, plausible gravity.
Cherry-red headline:
“A LITTLE
EXTRA SAUCE.”
Use a short handwritten accent for “extra.”
Supporting copy:
“For the moment before the bite.”
Camera: 50mm, f/5.6.
No ceremonial costume or impossible sauce spiral.
DESIGN 3 — CLOSER TO THE CRUST
Dark-cocoa background.
Two overlapping glazed wings enter from lower right.
Nearest crust plane clearly resolved; farther wing softer.
Warm-cream headline in open upper-left area:
“CLOSER
TO THE
CRUST.”
Pale-apricot supporting line:
“A little detail. A lot to look at.”
Short cherry-red underline.
Camera character: Nikon Z7 II, 105mm macro, f/8.
DESIGN 4 — THE DIP MOMENT
Warm-cream background with cherry-red lower-third block.
Hand enters from right holding one breaded boneless piece just above a sauce bowl at lower left. Modest sauce coating and one short droplet.
Pale-apricot tabletop.
Dark-cocoa headline:
“MEET
THE DIP.”
Supporting copy:
“A small pause before the bite.”
Restrained handwritten treatment for “dip.”
Camera: 85mm, f/5.6.
Natural grip and correct bowl perspective.
DESIGN 5 — A LITTLE TABLE DRAMA
Dark-cocoa background with pale-apricot paper curtains opening at both sides.
Warm-cream bowl of glazed chicken on a low cherry-red circular platform in the lower half.
Warm-cream headline:
“A LITTLE
TABLE
DRAMA.”
Supporting copy:
“Let the food take the spotlight.”
Soft theatrical pool of light supported by broad food-photography diffusion.
Camera: 85mm, f/8.
No flames, dragon steam, spice claims, or supernatural effects.
DESIGN 6 — THE BITE COMES NEXT
Warm-cream background.
Original adult woman with dark skin, short natural hair, and cherry-red shirt, unless a personal photograph is supplied.
Shoulders-up portrait at left. She holds one wing near her mouth just before a bite, with a natural anticipatory expression.
Dark-cocoa headline at right:
“THE BITE
COMES NEXT.”
Supporting copy:
“Take a moment.”
Small pale-apricot rectangular accent.
Camera: 85mm, f/5.6.
No exaggerated mouth, awkward teeth, or excessive sauce on skin.
DESIGN 7 — INSIDE THE CRUNCH
Pale-apricot background.
Two adult hands gently separate one breaded boneless chicken piece across the lower-middle area. Reveal irregular crust and a plausible cooked interior.
Keep pieces close; a few crumbs fall immediately below.
Cherry-red headline:
“INSIDE
THE CRUNCH.”
Dark-cocoa supporting line:
“A closer look at the bite.”
Small warm-cream underline.
Camera: 100mm macro, f/8.
No cheese pull unless confirmed, explosive crumbs, raw-looking meat, or fake steam.
DESIGN 8 — PICK YOUR NEXT PIECE
Direct overhead photograph on a warm-cream tabletop.
Dark-cocoa rectangular tray of glazed boneless pieces diagonally across the right two-thirds.
Two small plain dipping bowls nearby.
Cherry-red folded napkin enters from lower left.
Cherry-red headline at upper left:
“PICK YOUR
NEXT PIECE.”
Dark-cocoa supporting copy:
“The table is the starting point.”
Small pale-apricot underline.
Camera: 50mm, f/8, parallel to tabletop.
Natural food variation, believable shadows, no invented portion claims.
DESIGN 9 — OPEN FOR A CLOSER LOOK
Cherry-red background.
Open warm-cream takeaway box across the lower two-thirds, slightly elevated three-quarter view. Lid rises behind the chicken and provides a text area.
Dark-cocoa headline on lid:
“OPEN.
LOOK.
DIG IN.”
Supporting copy near bottom:
“Make this your food moment.”
Pale-apricot graphic tab behind box.
Camera: 70mm, f/8.
Keep packaging folds, hinges, thickness, scale, and shadows believable.
No extinguisher, hazard tape, fire, or heat-rating claim.
FINAL CHECK
Deliver nine separate portrait artworks.
Keep the food appetizing, photography naturally detailed, and typography readable.
Use distinct compositions within one coordinated identity.
Preserve supplied ingredients, packaging, and people.
Check anatomy, sauce behavior, contact shadows, perspective, and exact spelling.