Create a coordinated nine-image healthcare social media campaign.
CREATIVE OBJECTIVE
Preserve the reference’s welcoming clinical character:
reassuring people, clean imagery, readable information, soft shapes, and clear hierarchy.
Create original compositions, typography, copy, photographic arrangements, and color relationships.
Keep the design approachable and professional without implying unverified services or clinical outcomes.
OUTPUT
Generate 9 separate finished images, one per numbered brief.
Each image must have its own complete 4:5 portrait canvas.
Do not combine them into a collage, grid, contact sheet, or multi-panel image.
If necessary, generate the images sequentially.
Deliver flat artwork without presentation gutters, screens surrounding the artwork, frames, or software interfaces.
OPTIONAL INPUTS
• Approved clinic photographs
• Approved staff photographs and verified roles
• Medical-equipment photographs
• Confirmed services
• Approved appointment information
• Personal photographs
• Approved replacement copy
• Approved brand assets
Treat blank fields as absent. Never print placeholders.
INPUT ACCURACY
Use supplied photographs and confirmed information first.
Preserve actual clinic layout, equipment, materials, furniture, and architectural proportions.
Preserve supplied identities, ages, skin tones, facial features, hairstyles, and body proportions.
Do not fabricate staff names, clinician roles, credentials, experience, affiliations, patient testimonials, or treatment results.
Without approved staff imagery, use the illustrative adults described below in neutral professional clothing. Do not present them as verified clinic employees.
Without clinic imagery, conceptual interiors must not imply an actual facility.
MEDICAL EQUIPMENT
Use supplied equipment accurately.
Preserve probes, cables, controls, geometry, and confirmed labeling.
Do not invent scan imagery, patient data, or diagnostic results.
Without equipment photographs, use the neutral editorial still life specified in design 6.
VISUAL IDENTITY
Cornflower blue: #527FC5
Warm ivory: #F7F4ED
Pale peach: #EBCDBD
Deep navy: #25384D
Use blue for calm visual confidence, peach for warmth, ivory for clarity, and navy for readable contrast.
Preserve natural skin and photographic colors.
TYPOGRAPHY
Friendly humanist sans serif.
Bold headlines with clean regular supporting text.
Clear line breaks, generous spacing, approximately 7% margins.
GRAPHIC LANGUAGE
Broad rounded rectangles, offset photographic panels, narrow dividers, and restrained accent blocks.
Avoid copying the reference’s teal palette, heart-shaped medical prop, exact curved frames, discount badge, service grid, and contact footer.
PHOTOGRAPHIC DIRECTION
Natural full-frame commercial photography.
People:
50–85mm lens, f/4–f/5.6, 1/200 second, ISO 200–400.
Soft window-like key, gentle fill, natural skin.
Interiors:
28mm lens, f/8, ISO 200, tripod exposure as needed.
Controlled verticals and believable room proportions.
Objects and equipment:
70–85mm lens, f/5.6–f/8, ISO 100–200, 1/160 second.
Neutral white balance around 5200K, adjusted to actual lighting.
Maintain coherent anatomy, hand contact, equipment geometry, room scale, reflections, and grounded shadows.
Keep important details clear with gradual depth falloff.
Avoid harsh sharpening, HDR halos, plastic skin, exaggerated pores, fake glow, theatrical haze, cloned objects, blanket grain, and global blur.
COPY AND CLAIMS
Render only the exact English copy below.
Do not invent:
Clinical services.
Staff credentials.
Diagnostic accuracy.
Treatment effectiveness.
Health outcomes.
Same-day results.
Queue-free visits.
Appointment availability.
Discounts or prices.
Personalized programs.
Equipment capabilities.
Contact information.
Logos, websites, QR codes, or watermarks.
DESIGN 1 — CARE STARTS WITH A CONVERSATION
Ivory background.
Close photograph of two adult hands resting together on a peach tabletop, one gently supporting the other, across lower half.
Blue rounded rectangle offset behind photograph.
Navy headline:
“CARE STARTS
WITH A
CONVERSATION.”
Supporting copy:
“Make room for your questions.”
85mm, f/5.6, soft window-like light.
No heart prop or medical cross.
DESIGN 2 — START WITH YOUR QUESTIONS
Blue background.
Large ivory panel in lower two-thirds.
Navy headline:
“START WITH
YOUR QUESTIONS.”
Supporting copy:
“A few things you may want to discuss.”
Three spacious rows:
Speech bubble icon — “Your concerns”
Plain document icon — “Your health history”
Question mark icon — “What happens next”
Peach accents and thin blue dividers.
Flat clean editorial graphics, no photographic effects.
Topics are not a service list.
DESIGN 3 — A WELCOMING FIRST IMPRESSION
Clinic-interior photograph across upper 70%.
Use supplied clinic faithfully.
Fallback: conceptual modest reception desk, comfortable chairs, natural light, restrained planting.
Ivory lower caption area, peach divider.
Navy headline:
“A WELCOMING
FIRST IMPRESSION.”
Supporting copy:
“A closer look at the setting.”
Small blue corner block.
28mm, f/8, soft daylight.
DESIGN 4 — BRING YOUR PERSPECTIVE
Home photograph across right 65%.
Two original adults:
Woman with dark skin and short natural curls.
Older man with medium-brown skin and gray hair.
They sit at a table looking at a plain notebook, naturally attentive.
Do not assign a relationship or imply patient status.
Blue left text column.
Ivory headline:
“BRING YOUR
PERSPECTIVE.”
Supporting copy:
“Your questions belong in the conversation.”
Peach underline.
50mm, f/4, soft window light.
DESIGN 5 — MAKE TIME TO BE HEARD
Ivory canvas.
Portrait across lower-left two-thirds, peach panel behind.
Use approved staff photograph and verified role if supplied.
Fallback: original adult woman in plain navy professional clothing, seated in a neutral consultation-style room, without clinician credentials or medical props.
Navy headline at upper right:
“MAKE TIME
TO BE HEARD.”
Supporting copy:
“Start with what you want to ask.”
Short blue rule.
85mm, f/4, broad soft key.
DESIGN 6 — UNDERSTAND THE NEXT STEP
Ivory background with blue lower-third panel.
Use supplied equipment accurately in lower-right two-thirds.
No fabricated clinical imagery.
Fallback:
Closed plain folder, unmarked notepad, and pen.
Navy headline:
“UNDERSTAND
THE NEXT STEP.”
Supporting copy:
“Ask about the purpose and process.”
Peach accent rectangle.
70mm, f/8, controlled reflections.
DESIGN 7 — PEOPLE BEHIND THE SETTING
Photograph upper 72%.
Use approved real team imagery when supplied.
Fallback:
Original man with dark skin and short textured hair, and woman with light-brown skin and shoulder-length dark hair.
Neutral professional clothing, standing beside a desk and looking toward each other.
Do not imply verified clinic staff status.
Navy lower caption panel, peach top rule.
Ivory headline:
“THE PEOPLE
BEHIND THE SETTING.”
Supporting copy:
“A human perspective on healthcare.”
Blue accent.
50mm, f/5.6, soft window light.
DESIGN 8 — BEFORE THE CONVERSATION
Ivory background with navy type, blue dividers, peach accents.
Headline:
“BEFORE THE
CONVERSATION.”
Supporting copy:
“Make a little space for preparation.”
Three editorial sections:
“01 — Note your questions.”
“02 — Gather relevant information.”
“03 — Ask what to expect.”
Plain notebook and pen photographed at lower right.
70mm, f/8, soft side light.
General preparation prompts only, not a booking procedure or treatment protocol.
DESIGN 9 — QUESTIONS FOR EVERY CHAPTER
Original older adult woman with medium-brown skin, silver shoulder-length hair, peach cardigan.
Waist-up sitting-room portrait at lower right.
Notebook in lap, thoughtful gaze toward window.
Blue upper-left headline panel, ivory surroundings.
Ivory headline:
“QUESTIONS
FOR EVERY
CHAPTER.”
Navy supporting copy:
“Make room for the things you want to discuss.”
85mm, f/4, soft daylight.
No patient testimonial or program claim.
FINAL CHECK
Deliver nine separate portrait artworks.
Maintain warmth, clarity, distinct layouts, natural people, and a coordinated identity.
Preserve supplied clinical information accurately.
Check anatomy, equipment, perspective, personal data, shadows, and exact readable copy.
