Create a coordinated nine-image real-estate social media campaign.
CREATIVE OBJECTIVE
Preserve the reference’s bold property imagery, oversized typography, vivid accents, playful visual metaphors, and confident promotional energy.
Develop original layouts, copy, architectural concepts, typography, and graphic structures.
Keep strong visual impact while retaining believable architecture and clear information.
OUTPUT
Generate 9 separate finished images, one per numbered brief.
Each image must have its own complete 4:5 portrait canvas.
Do not combine them into a collage, grid, contact sheet, or multi-panel image.
If necessary, generate the images sequentially.
Deliver flat finished artwork without presentation gutters, frames, screens, or software interfaces.
OPTIONAL INPUTS
• Property photographs or architectural renders
• Confirmed property descriptions
• Site or location photographs
• Approved replacement copy
• Approved brand assets
Treat blank fields as absent. Never render placeholders.
PROPERTY ACCURACY
Prioritize supplied photographs, then confirmed descriptions, then original fictional architectural concepts.
Preserve exact building massing, floors, windows, entrances, balconies, materials, landscaping, proportions, and visible condition.
Do not invent amenities, expand rooms, alter architecture, add floors, hide structural features, or change surroundings to imply a more desirable property.
Fictional buildings are conceptual examples, not available listings or completed client projects.
If a named location is supplied without imagery, research reliable location references before depicting it. Do not invent landmarks, amenities, distances, or local business presence.
No invented addresses, prices, availability, investment returns, value appreciation, credentials, guarantees, customer reviews, star ratings, or testimonials.
VISUAL IDENTITY
Cobalt blue: #3157D5
Pale peach: #F1BEA4
Warm white: #F7F4EB
Charcoal: #24282D
Use cobalt for energy and hierarchy, peach for warmth, white for clarity, and charcoal for contrast.
Preserve natural architectural materials and photographic colors.
TYPOGRAPHY
Heavy geometric sans-serif headlines with broad readable forms.
Clean regular sans-serif supporting text.
Strong size contrast, deliberate line breaks, and approximately 6% margins.
GRAPHIC LANGUAGE
Large rectangular panels, offset photographic crops, simple platforms, architectural-model still lifes, narrow rules, and occasional abstract blocks.
Avoid copying the reference’s lime-green palette, repeated brand lettering, ornamental key, theater curtains, fake review card, circular building backdrops, feature badges, and contact footer.
PHOTOGRAPHIC DIRECTION
Full-frame architectural photography.
Exteriors:
35–50mm lens, approximately f/8, ISO 100–200, neutral daylight white balance around 5500K.
Planning still lifes:
50mm lens, f/8, ISO 100, 1/160 second, white balance around 5200K.
Early-evening architecture:
50mm lens, f/8, ISO 200, tripod exposure as needed.
Use natural directional light, controlled verticals, believable glazing reflections, readable shadows, realistic material scale, and coherent landscaping.
Models must look physically constructed, with matte surfaces and grounded shadows.
Keep important details resolved without hard sharpening.
Avoid HDR halos, stretched façades, cloned windows, repeated plants, glowing interiors, fake sunbeams, heavy haze, blanket grain, and global blur.
COPY
Render only the exact English copy below.
No invented logos, studio names, contact details, websites, QR codes, signatures, prices, or watermarks.
DESIGN 1 — PICTURE THE POSSIBILITIES
Cobalt panel across upper-left two-thirds.
Property image lower half, roofline slightly crossing the photographic crop.
Fictional fallback:
Contemporary courtyard home, pale masonry, timber screens, sheltered entrance.
White headline:
“PICTURE THE
POSSIBILITIES.”
Charcoal supporting copy on lower white margin:
“Start with your idea of home.”
Small peach corner accent.
35mm, f/8, soft afternoon light.
DESIGN 2 — SPACE FOR YOUR NEXT CHAPTER
White background.
Architectural model on low peach platform.
Tall cobalt rectangular backdrop offset right.
Fictional fallback:
Three-story urban residence, pale stone, recessed balconies, timber detailing.
Two small original adult figures near entrance for scale.
Charcoal headline:
“SPACE FOR
YOUR NEXT
CHAPTER.”
Supporting copy:
“Look at the way a place could work for you.”
50mm perspective, soft daylight, physically grounded model.
DESIGN 3 — A NEW WAY IN
Cobalt background.
Sculptural white doorway frame on peach floor, lower right.
Quiet fictional garden courtyard visible through opening.
White headline:
“A NEW
WAY IN.”
Supporting copy:
“Begin with the questions that matter.”
Thin charcoal rule.
70mm studio perspective, broad side light.
No magical portal.
DESIGN 4 — LOOK AT EVERY ANGLE
Full-bleed mid-rise residential architecture from a street-corner angle.
Building lower three-quarters.
Fictional fallback:
Masonry, glazing, shaded balconies.
Peach upper-right text panel with narrow cobalt edge.
Charcoal headline:
“LOOK AT
EVERY ANGLE.”
Supporting copy:
“Notice the details beyond the first impression.”
35mm, f/8, soft directional daylight.
DESIGN 5 — OPEN THE CONVERSATION
White canvas.
Folded unmarked architectural drawing on charcoal table.
Peach house massing model and cobalt pencil.
Cobalt headline:
“OPEN THE
CONVERSATION.”
Supporting copy:
“Bring your plans, priorities, and questions.”
Small peach underline.
50mm, f/8, soft overhead-side diffusion.
DESIGN 6 — PUT YOUR PRIORITIES FIRST
Peach background.
Small original architectural photograph lower right, showing shaded entrance and planted path.
Three white cards descend diagonally through the middle:
“SPACE”
“SURROUNDINGS”
“DAILY LIFE”
Cobalt headline:
“PUT YOUR
PRIORITIES FIRST.”
Charcoal supporting copy:
“Make a starting point of your own.”
Cards are planning topics, not property claims.
No review, portrait, star rating, or testimonial.
DESIGN 7 — SEE THE BIGGER PICTURE
White background.
Wide office-building photograph across lower 65%.
Fictional fallback:
Modest glazed entrance, regular façade grid, planted pedestrian edge.
Three offset cobalt graphic blocks above, not a financial chart.
Charcoal headline:
“SEE THE
BIGGER PICTURE.”
Supporting copy:
“Think about access, layout, and the setting.”
Peach accent.
35mm, f/8, soft morning light.
DESIGN 8 — CHARACTER IN THE DETAILS
Charcoal background.
Large rectangular property photograph across right 70%, reaching bottom.
Peach vertical panel behind its left edge.
Fictional fallback:
Original brick townhouse with restrained traditional proportions, recessed entrance, timber detailing.
White headline:
“CHARACTER
IN THE DETAILS.”
Supporting copy:
“Take another look at what makes a place.”
Cobalt underline.
50mm, f/8, balanced early-evening light.
DESIGN 9 — BEGIN WITH A CLOSER LOOK
Peach canvas.
Closer architectural photograph across lower-left 70%.
Use supplied property faithfully.
Without input, show the same fictional building as design 4 from a closer viewpoint. Keep all architectural details consistent.
Tall cobalt text column at right.
White headline:
“BEGIN WITH
A CLOSER
LOOK.”
Supporting copy:
“Let the next question lead the way.”
Small charcoal corner accent.
50mm, f/8, natural daylight.
FINAL CHECK
Deliver nine separate portrait artworks.
Maintain bold visual impact, readable typography, complementary colors, and distinct compositions.
Preserve supplied properties and avoid unsupported claims.
Check geometry, perspective, reflections, planting, contact shadows, and exact spelling.
