Create a coordinated six-image dental social media campaign.
CREATIVE OBJECTIVE
Preserve the reference’s welcoming smiles, clear dental subjects, bright clinical atmosphere, and bold readable typography.
Develop original layouts, photographic compositions, copy, colors, and visual structures.
VISUAL RICHNESS
The campaign must have photographic depth and material character.
Mix:
• Dimensional dental-model photography.
• Intimate environmental portraits.
• Natural lifestyle movement.
• Foreground and background layering.
• Tactile tabletop still lifes.
Do not turn every design into a flat vector layout, repeated rounded card, or basic text-and-photo split.
Use shadows, perspective, selective focus, and controlled overlaps where appropriate.
Keep graphic elements restrained so the imagery remains the main source of depth.
OUTPUT
Generate 6 separate finished images, one per numbered brief.
Each image must have its own complete 4:5 portrait canvas.
Do not combine them into a collage, grid, contact sheet, or multi-panel image.
If necessary, generate the images sequentially.
Deliver flat finished artwork without presentation gutters, screens, software interfaces, or surrounding rooms.
OPTIONAL INPUTS
• Approved dental-model or device photographs
• Approved staff photographs and verified roles
• Personal photographs
• Clinic photographs
• Clinically reviewed educational copy
• Approved replacement copy
• Approved brand assets
Treat blank fields as absent. Never print placeholders.
INPUT HANDLING
Use supplied photographs and confirmed information first.
Preserve personal identities, ages, skin tones, facial features, hairstyles, body proportions, and natural teeth.
Do not whiten, reconstruct, or perfect smiles to imply treatment results.
Preserve supplied dental-model anatomy, device construction, facility layout, and actual materials.
Without approved staff imagery, do not invent identifiable clinic employees or clinician credentials.
Illustrative people must not be presented as patient testimonials.
Do not imply a treatment outcome from a smiling portrait.
MEDICAL ACCURACY
Use approved supplied anatomical and device references first.
Maintain plausible tooth arrangement, jaw structure, implant components, and model connections.
Do not invent diagnostic findings, procedure details, suitability, success rates, recovery times, treatment availability, prices, or guarantees.
Any additional clinical advice must come from supplied clinically reviewed copy.
CAMPAIGN IDENTITY
Deep plum: #51364F
Soft lilac: #DED5EA
Warm ivory: #F7F3EB
Muted apricot: #E7B89B
Keep the campaign warm, clear, and reassuring.
Preserve natural skin, teeth, materials, and photographic colors.
Do not tint all images purple.
TYPOGRAPHY
Confident rounded humanist sans serif.
Bold headlines, restrained regular supporting text.
Comfortable line spacing and approximately 7% safe margins.
No squeezed lettering, excessive condensation, crowded paragraphs, or tiny filler text.
If replacement copy is too long, simplify it while retaining its approved meaning rather than compressing the typography.
GRAPHIC LANGUAGE
Asymmetric photographic crops, occasional narrow columns, restrained tonal washes, small rules, and minimal circular markers.
Avoid copying the reference’s blue-white palette, exact panel shapes, giant cross, floating brand tags, translucent rounded frame, and headline arrangements.
PHOTOGRAPHIC DIRECTION
Full-frame commercial editorial photography.
People:
50–85mm lens, f/4, 1/200–1/500 second, ISO 200–400.
Dental models and still lifes:
70–100mm macro lens, f/8, ISO 100–200, 1/160 second.
Neutral white balance around 5200K, adjusted to actual light.
Use large soft directional keys, gentle bounce, controlled reflections, and coherent contact shadows.
Keep principal details clear with gradual softness through depth.
Retain natural skin variation, modest age-related detail, real fabric folds, and subtle paper texture.
Avoid hard sharpening, HDR halos, exaggerated pores, beauty-filter skin, fake teeth, excessive gloss, artificial glow, theatrical haze, blanket grain, and global blur.
COPY
Render only the exact English copy below.
No logos, invented clinic names, contact information, websites, QR codes, credentials, prices, signatures, or watermarks.
DESIGN 1 — DENTAL IMPLANT DETAIL
Ivory studio surface curving into lilac background.
Approved implant demonstration model in lower-right half:
crown, abutment, and fixture aligned in a plausible exploded educational arrangement.
Plum headline at upper left:
“A CLOSER LOOK
AT DENTAL
IMPLANTS.”
Supporting copy:
“Bring your questions about the options.”
100mm macro, f/8.
Broad side-back diffusion, realistic material separation, subtle grounded shadow.
No suitability or outcome claims.
DESIGN 2 — ROOM FOR YOUR QUESTIONS
Full-bleed environmental portrait.
Original older adult woman with dark skin, short silver curls, and lilac cardigan, unless a personal photograph is supplied.
Seated comfortably, smiling naturally toward someone outside frame.
No invented clinician behind her.
Restrained plum tonal wash across lower text area.
Ivory headline:
“ROOM FOR
YOUR QUESTIONS.”
Supporting copy:
“A conversation can be a starting point.”
Short apricot rule.
85mm, f/4, soft window light.
Natural teeth and age-related skin detail.
DESIGN 3 — LITTLE QUESTIONS MATTER TOO
Warm-ivory upper text area.
Photo across lower 75%.
Original school-age child with medium-brown skin and dark curly hair seated beside an adult caregiver, unless identities are supplied.
They look at a small plain tooth-shaped teaching model held by the caregiver.
Child-eye-level viewpoint and natural curiosity.
Plum headline:
“LITTLE QUESTIONS
MATTER TOO.”
Supporting copy:
“Make space for curiosity.”
Small apricot accent.
50mm, f/4, soft lateral light.
No invented examination or instruments inside the mouth.
DESIGN 4 — A SMILE OF YOUR OWN
Candid outdoor photograph beside a pale textured wall.
Two distinct original adults:
Woman with light-brown skin and short dark hair.
Woman with dark skin and long natural braids.
Waist-up framing, one slightly nearer camera, laughing naturally together.
Preserve supplied identities when available.
Photograph fills most of canvas, narrow ivory column at left.
Headline integrates column and quiet image area without obscuring faces.
Headline:
“A SMILE
OF YOUR OWN.”
Supporting copy:
“A moment of connection.”
Plum text on ivory, ivory text over photograph.
50mm, f/4, 1/500 second, soft open shade.
No cosmetic-result implication.
DESIGN 5 — MEET THE DETAILS
Close photographic scene from slightly above a tabletop.
Approved real staff imagery if supplied.
Otherwise only an adult hand securely holding a plain dental teaching model.
Model lower-left foreground.
Notebook and folded lilac cloth farther back.
Plum background softly meets ivory tabletop.
Ivory headline upper right:
“MEET
THE DETAILS.”
Supporting copy:
“Take a closer look before the next question.”
Apricot underline.
100mm macro, f/8.
Natural hand, plausible model hinge and tooth arrangement.
DESIGN 6 — BEFORE YOUR NEXT CONVERSATION
Tactile still life on ivory tabletop:
plain notebook, reading glasses, closed folder.
Gentle overhead angle, no personal medical information.
Plum headline:
“BEFORE YOUR
NEXT CONVERSATION.”
Supporting copy:
“Three things to bring into focus.”
Three generously spaced lines:
“Your questions.”
“Any changes you’ve noticed.”
“What you want to understand.”
Small lilac markers and restrained apricot rule.
No button-style checklist.
70mm, f/8, soft side light.
Conversation prompts only, not a treatment plan.
FINAL CHECK
Deliver six separate portrait artworks.
Maintain warm dental character, photographic richness, varied compositions, and comfortable typography.
Preserve supplied people, natural teeth, and accurate models.
Check anatomy, device structure, reflections, contact shadows, text spacing, and exact spelling.
