Take a fries break
Create an original burger-and-drinks social media campaign with an upbeat, sociable personality. Combine expressive photographic people, appetizing food, bold typography, and confident blocks of warm color.
OUTPUT: Six separate finished square images, each on its own 1:1 canvas. Do not combine them into a grid, collage, contact sheet, or photograph of a monitor. Exclude software interfaces, screen perspective, borders, and surrounding room.
OPTIONAL INPUTS: Product photographs, personal photographs, confirmed product descriptions, approved copy, and approved brand assets. Treat blank inputs as absent.
Use supplied product photographs first, preserving ingredients, proportions, packaging geometry, and actual colors. Remove existing branding unless explicitly approved. Supplied written product details take priority over fictional defaults. Do not invent ingredients for a supplied dish.
Preserve supplied people’s identities, skin tones, ages, facial features, and body proportions. Otherwise create distinct original adults across the campaign. Use natural expressions and gestures rather than identical advertising smiles.
COLOR SYSTEM: Chili orange #E84B25, golden yellow #F6B93B, warm cream #FFF3DF, and deep aubergine #402333. Let cream provide breathing room, orange provide energy, yellow connect with golden food, and aubergine provide readable dark contrast. Keep skin and food colors photographic rather than tinting everything to match the palette.
TYPOGRAPHY: Heavy, slightly rounded grotesk headlines with broad letterforms and a friendly rhythm. Pair with a simple medium-weight sans serif for supporting copy. Use strong size contrast and deliberate line breaks. Avoid imitating the reference’s exact condensed font, text arrangements, or repeated words.
GRAPHIC SYSTEM: Asymmetric rounded panels, occasional quarter-circle cutouts, and short solid underlines. Use these selectively. No certification-style seals, decorative fake logos, phone-number strips, or interface widgets.
PHOTOGRAPHIC CHARACTER: Full-frame editorial photography, using a Canon EOS R6 Mark II as a visual reference. People photographed with a 50mm lens around f/4–f/5.6; food details with an 85mm lens around f/5.6–f/8. Studio flash around 1/160 second, ISO 100–200, neutral white balance near 5200K, adjusted to the actual lighting.
Use a large diffused key slightly above and to camera left, restrained white bounce fill, and subtle negative fill for shape. Match light direction and softness across people, food, and backgrounds.
Retain natural skin variation, fabric folds, irregular bread surfaces, and plausible sauce reflections. Main subjects should be clearly resolved with gentle depth falloff. Avoid hard sharpening, exaggerated pores, plastic skin, HDR halos, excessive gloss, fake steam, atmospheric haze, and added gritty texture. Keep graphic edges and typography clean.
Render only the specified artwork copy. No invented prices, discounts, quality claims, popularity claims, contact information, delivery availability, awards, or platform branding.
Create a square lifestyle food advertisement using the shared campaign direction.
Use a warm cream background. Place an original adult woman with a short dark curly bob in the left 55% of the composition, framed from the waist up. She wears a plain golden-yellow shirt and holds a small unbranded carton of fries at chest level. Capture a spontaneous smile while she looks toward someone just outside the frame; avoid an exaggerated open-mouth pose.
Put a tall chili-orange rounded panel behind her, with her hair and one forearm extending naturally beyond its boundary.
In the right 40%, place a large aubergine headline directly on the cream background:
“TAKE A
FRIES BREAK.”
Beneath it, add a small golden-yellow rounded tab containing:
“A little pause. A happy bite.”
Keep believable finger placement around the carton. Fries vary naturally in length and browning. Maintain clean separation between the portrait and text. No additional copy.










